23 Votes Vote

Why you need to be thinking about TV ads for your mobile game

Posted by admin 21 hours ago News — Josh Rinsky is vice president of business development at Motility Ads. It's common to see flashy TV campaigns for the launch of blockbuster games: think GTA, Assassin's Creed   or Call of Duty . These are huge, billion-dollar franchises that can afford to spend millions on advertising. These campaigns can drive enough sales to pay for themselves many times over - even on the very first Read More
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26 Votes Vote

When two become one: Microsoft announces official date for Nokia acquisition

Posted by admin 21 hours ago News — Following years of speculation and then months of planning, Microsoft will finally complete its acquisition of Nokia's Devices and Services business on 25 April, the American giant has revealed. The declaration as delivered via Microsoft's official blog, where the firm also revealed some adjustments have been made to the original $7.2 billion deal.  Fresh terms The additional terms will Read More
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40 Votes Vote

Kabam bullish about IPO chances, but firm is 'following its own timeframe'

Posted by admin 21 hours ago News — Kabam has revealed it's still considering an IPO in the near future, but company VP Steve Swasey says the free-to-play specialist will not be pressured into an offering to please the press. Speaking to at the opening of the firm's new Berlin office , Swasey said Kabam's board was weighing up its options in the shadow of rival King's recent move on the market. "The market is h Read More
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35 Votes Vote

Family Guy: The Quest for Stuff... and fighting the desire to spend $430

Posted by admin 21 hours ago News — Welcome to The In-App Purchase Inspector - our regular look at free-to-play games from the consumer's perspective. Each instalment, we'll be looking at the incentives or pressure applied to make in-app purchases, their perceived value, the expansion offered by the IAPs and the overall value of the experience. The end goal will be to see whether the game makes a good enough case for us to par Read More
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35 Votes Vote

Mobile Fun launches new website

Posted by admin 21 hours ago News — New site built to provide fully optimised experience as traffic increases Read More
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34 Votes Vote

Microsoft's Nokia acquisition to go through on 25 April

Posted by admin 21 hours ago News — Computer giant to formalise £4.59 bn deal first revealed last September Read More
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35 Votes Vote

CandySwipe and Banner Saga trademark disputes resolved with King

Posted by admin 3 days ago News — Two high-profile trademark disputes with King over the words “Candy” and “Saga” have reportedly been resolved. Both disputes came from earlier this year, a time when King came under fire for asserting its trademark on a pair of common words. The ensuing storm of negative press eventually led King to withdraw its trademark application for "candy" in the US - but not in Read More
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22 Votes Vote

Northern soul: How one conference is looking to recharge games dev in the UK's North West

Posted by admin 3 days ago News — It's a feeling that isn't limited to the games industry, but one that certainly has an impact upon it: There's London and the South East, and then there's the rest of the UK. While the likes of Manchester and, until very recently, Liverpool, have previously served as bastions of British games development, their place on the current stage is definitely more muted. It's not that the developers Read More
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