32 Votes Vote

Ubisoft's Chris Early on rethinking the value exchange in free-to-play games

Posted by admin 16 hours ago News — “What kind of value exchange is there when we talk about game devs and game players?” That was the question Chris Early, VP of Digital Publishing at Ubisoft, used to kick off his Apps World San Francisco 2015 panel on free-to-play game design considerations. According to Early, players want to be entertained, and it’s the game designer’s job to figure out how to do th Read More
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31 Votes Vote

War on freeloaders: The monetisation of Frontline Commando: WW2

Posted by admin 16 hours ago News — Welcome back to the In-App Purchase Inspector - our regular look at free-to-play games from the consumer's perspective. In each installment, we consider the incentives or pressure applied to make in-app purchases, their perceived value, the expansion offered by IAPs and the overall value of the experience. The end goal is to see whether the game makes a good enough case for us to part with o Read More
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23 Votes Vote

Outplay aims for 40 million downloads of its games in 2015

Posted by admin 16 hours ago News — Business gurus tell us that the things we measure will be the things we improve. In which case, Scottish developer Outplay Entertainment has thrown down a very public gauntlet in terms of the area of its business in which it's looking to excel. On its fourth anniversary, the 80-strong company has stated that it will have generated 40 million downloads of its games by the end of 2015. Downloa Read More
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37 Votes Vote

Huawei launches new Internet of Things operating system

Posted by admin 16 hours ago News — LiteOS will enable communication between connected devices Read More
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33 Votes Vote

Wargaming hooks up with casual dev Melesta to experiment with business models

Posted by admin 2 days ago News — Wargaming is one of the most successful developers when it comes to operating the free-to-play model in PC gaming, but apparently it wants some help when it comes to mobile. That's despite releasing World of Tanks Blitz on iOS and Android around 10 months ago. So the developer has announced a partnership with fellow Belarusian mobile/PC casual game developer Melesta Games. It's best known fo Read More
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22 Votes Vote

Nordic Game 2015: What you missed on day two

Posted by admin 2 days ago News — Packed full of developers, marketers, and industry veterans, Nordic Game 2015 has lit up the city of Malmo, Sweden. We've been running around the show floor to bring you all the latest from a region that's established itself as the epicentre of mobile gaming success. As day two drew to a close, James, Alysia and George gathered outside for some much-needed fresh air to chat through everythin Read More
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22 Votes Vote

Vodafone claims its ‘different’ UK strategy is doing well

Posted by admin 2 days ago News — Operator acknowledges that there may be a reduction of store numbers at ‘some point’ Read More
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32 Votes Vote

Neil Young to kick off Evolve at Develop: Brighton discussing 'Peak Mobile'

Posted by admin 6 days ago News — One-time EA exec and ngmoco co-founder and CEO Neil Young has been announced as the keynote speaker at the Evolve day at Develop: Brighton. Never shy about giving his opinions on the industry, Young is back in games with his new outfit N3TWORK, and will be talking on the subject of "Peak Mobile - Are We There Yet?". Of course, his view is there's plenty of upside still available; something h Read More
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